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T&T Company"Zig Boi Music" Seeking to Globalize Caribbean Music

Writer : Caribbean E-Magazine on Thursday, March 21, 2013 | 10:09 AM

A new lease on the business of entertainment- that’s the mindset held by one of Trinidad and Tobago’s big names in music production at this time.

For the man who founded production company, HolyHouseProductions some time ago, this new lease on the business he enjoys and works hard to deliver his best to, is compounded by a change that saw him connect with his elder brother Josh Stewart who’s based in Atlanta.

Together, they’ve formed Zig Boi Music- a full-fledged entertainment and media marketing company; a company Mr. Spine believes will change the landscape of Caribbean music marketing, enhancing it for the rest of the world to absorb.

Plans to deliver 19 music riddims within the next five months, while a challenge, is to Mr.Spine, simply a part of the movement to make the music reach global destinations. He says much of the music has already been produced but in the same breath, says artistes wishing to learn more about how they can be a part of the movement, can contact the entity by email
Mr. Spine

“The company is based in Atlanta but I will be holding down the Caribbean side of things. The business is structured and modeled after the American marketing model,” he said, explaining that aside from the musical delivery on the production side of things, they will be offering artistes a visual marketing opportunity complete with an aggressive campaign aimed at getting the music distributed to key people in the industry.

Already, one riddim has been released. It’s title? – The Private Riddim, a collaborative effort between Zig Boi and G Productions which features Trinidad and Tobago entertainers, Fadda Moses, RKG, Selector Monty and Squad-d.

According to Mr. Spine, the music is all about that effervescent club vibe, something he feels will auger well among the young club hoppers who are preparing for the summer holiday fun.

In addition to music and media marketing, Zig Boi handles the management of artistes. Mr. Spine however explained they are very selective when it comes to management, but immediately indicated that in some cases they will work with entertainers to assist with bookings.

With a second music release earmarked for two weeks from now, the very talented producer who attests to working with some of the Caribbean’s big names says the mission is simple. “The aim is adopt the US work ethic that we feel is needed to take our productions and the artistes who work with us to a higher level.

We’ll be delivering hip hop, dancehall, soca and reggae tracks so we’re not about any one type of music- we’re about music,” he emphasized.

Encouraging T&T and the rest of the Caribbean and certainly the world to keep abreast of all Zig Boi has in store, Mr. Spine gave the assurance that great things are on the way.

Follow Zig Boi on Twitter @ Zig_Boi and Mr. Spine @Mr_Spine. Also check out Zig Boi Inc on Facebook


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