First Music Company to Provide Artists Full Transparency into Marketing Campaigns and Associated Costs
NASHVILLE, Tenn. - ONErpm is pleased to announce its proprietary Marketing Campaign Management System, Amplifier, a groundbreaking technology that provides ONErpm creators with unprecedented, on-demand information and transparency regarding their marketing campaigns and associated costs being executed by ONErpm’s marketing and promotional teams around the world.
With Amplifier, artists can see precisely which marketing initiatives their dedicated ONErpm marketing teams are executing—while ONErpm in turn can also assign artists tasks that they access within their ONErpm dashboard—ensuring all parties are on the same page as they work collaboratively. Amplifier also ensures that artists and ONErpm label partners have full access to detailed statistics in real time on how promotional initiatives are impacting their streaming numbers daily. This unprecedented access to how marketing campaigns are executed, combined with detailed business intelligence data in real time, gives creators the autonomy to better manage and understand their day-to-day marketing needs, build on current campaigns, and improve future launch strategies.
In 2020, ONErpm created the first version of its Content Management System (CMS), a robust internal and proprietary business management software initially designed in part to help ONErpm’s project managers and marketing experts manage clients’ marketing campaigns and workflow. Since 2020, ONErpm has executed over 35,000 campaigns on behalf of artists and labels worldwide. Early on ONErpm saw the need to provide this information directly to its artists and label partners.
Amplifier consists of 137 pre-defined marketing tasks assigned to ONErpm’s marketing teams and another 47 tasks assigned to artist teams. Tasks are organized across multiple marketing verticals such as DSP, direct-to-fan, on-platform advertising, public relations, radio promotions, OOH advertising, YouTube channel and video optimization, and much more, as well as pre-release and post-release activations with completion due dates. Amplifier also allows for the creation of custom tasks so as not to be limited by the pre-selects. ONErpm project managers create the campaigns and assign the number of tasks appropriate for the size of the artist and desired campaign objectives to artist teams and ONErpm internal promotional specialists. Once each task is completed it is marked as complete with accompanying notes so that artist teams can understand what was done.
Amplifier is also available to ONErpm’s legion of DIY artists, but simplified down to 29 specific tasks designed for a step-by-step approach accompanied by a tutorial and best practices guides. Since the beta launch of Amplifier, over 35,000 DIY campaigns have been created and completed. DIY releases with campaigns outperformed those without Amplifier by 129% on average in terms of streams during the month of September. Future versions of Amplifier for the DIY tier will incorporate AI and Machine Learning to deliver a more bespoke experience.
With Amplifier , ONErpm hopes to set a new industry standard for ethics in transparency and accountability when it comes to marketing and holding labels and service providers accountable. “We believe that transparency is one of the keys to an artist’s success”, states CEO Emmanuel Zunz. “Information is power, and while initially Amplifier helped our teams better manage their workflow, this new iteration is much more robust and results oriented as it allows us to better collaborate with our clients, while giving them powerful insights on the work we do here at ONErpm, and the corresponding impact on their business,” Zunz concludes.
Marketing and financial transparency is critical for ONErpm clients to better understand how their content performs on streaming platforms, its monetization, and how best to grow their content going forward. With Amplifier, ONErpm has delivered the tools to make this a reality, thereby leading the way to a more accessible future.
ONErpm is a next-generation music company and leader in new revenue opportunities, operating one of the world’s largest music distribution platforms and YouTube Multi-Channel Networks. Offering a full suite of services that includes marketing support, supply chain tools, business intelligence, publishing, accounting and global payment solutions, ONErpm provides the infrastructure needed to help creators and content owners succeed. As a trusted partner, ONErpm emphasizes transparency in everything it does, from executing a marketing campaign to making payments. ONErpm currently operates in 30 territories across the globe with a staff of over 470, making it one of the fastest-growing independent music companies in the world.
For more information, visit www.onerpm.com