Rihanna is the Most Marketable Celebrity in the World.


A study by The NPD Group, a market research firm, found that Rihanna is the most marketable celebrity in the world. The Rihanna Navy has "more distinctive brand preferences" than fans of any other big-name celebrity, meaning she has 3.7 times as many endorsement opportunities as the average star.

In second place was none other than Beyoncé, followed by Ne-Yo, Usher, and Wiz Khalifa. Perhaps surprisingly, the study found that Rihanna fans were especially likely to prefer Jeep as a brand, so don't be surprised if you see her driving one in a commercial soon.