Haitian American singer Jason Derulo is taking his love of fashion to the next level. Derulo, 27, has partnered with Atlanta-based designer Antonio Brown’s streetwear-meets-luxury sneaker brand as a co-designer for LVL XIII (pronounced Level Thirteen). Derulo is also an investor in the company and the face of the brand.
“Through everything that I’ve been doing, it’s about building Jason Derulo the brand,” Derulo told PeopleStyle at the N.Y.C. launch for the line held at Tao Downtown. “It’s not like I’m not going to be a singer, of course – that’s my passion. But this is just another one of my passions. I love creating this stuff.”