In the heart of the Caribbean, amidst the vibrant culture of Trinidad and Tobago, fashion designer Shoma Persad weaves tales of tradition and modernity through her eponymous label. From her roots in the majestic twin-island Republic the runways of Paris and New York, Persad’s creations have captivated audiences worldwide, earning her a well-deserved spot among the industry’s elite.
From Business Acumen to Creative Calling
Shoma's journey began at a young age in Trinidad and Tobago, where her roots run deep. Though she holds a degree in Marketing and Business Development from Canada, her passion for fashion led her to co-found a successful women's resort label in the Caribbean in 2014. Since then, she has continued to push boundaries and challenge conventions, earning accolades for her bold silhouettes, intricate detailing, and fearless experimentation with fabrics and patterns. The brand garnered recognition in esteemed publications and even received a nomination for the "Start Up Award" from the Trinidad and Tobago Chamber of Industry & Commerce.
Shoma The Label: A Love Letter to the Caribbean
In 2020, Shoma turned a new page, launching her namesake label, Shoma The Label. Driven by her love for prints and a desire to showcase Caribbean flair, she designs for the modern woman who wants to express her unique style and cultural identity. But Shoma's creations are more than just bold colors and patterns; they are infused with a refined sophistication that redefines Caribbean aesthetics.
SS24 Collection: Casa Caribe - A Journey Through Heritage
Shoma's Spring/Summer 2024 collection, aptly named Casa Caribe,  invites us on a journey of rediscovery and connection.  Inspired by the rich tapestry of Caribbean history, Casa Caribe takes us on a journey that blends French and Spanish influences with the vibrancy of Trinidad. The collection celebrates the indomitable spirit of the Trinbagonian woman, her heritage, and her multifaceted culture.
Casa Caribe delves into the depths of French Creole traditions, particularly the matriarchal art of hand tailoring practiced in Paramin, where hand tailoring is an art form passed down through generations, the collection pays homage to the rich tapestry of Caribbean culture.
A Fusion of Cultures: Colombia Meets Trinidad
Casa Caribe is a vibrant dance between cultures. Exquisite prints designed by Colombian artists juxtapose with the enduring elegance of French Creole fashion. The collection boasts a fusion of the mighty Andes and the spirited island of Trinidad, with prints that capture the essence of both landscapes. It's a celebration of nature's diversity, a vibrant tapestry woven with the flora of Trinidad and Colombia.
At the heart of Casa Caribe lies a celebration of nature's beauty, captured in vibrant prints that pay homage to the flora of both Trinidad and Colombia. The sunset ombré, reminiscent of Caribbean sunsets, symbolizes hope, adventure, and the eternal beauty of the natural world.
Shoma Persad's vision is to bring the Caribbean story to the world, one meticulously crafted garment at a time. Through Shoma The Label, she offers more than just clothing; she offers a cultural experience, a celebration of heritage, and a vibrant expression of the Caribbean soul
Website: SHOMA THE LABEL
Instagram: shomathelabel