Rihanna Is The New Creative Director and Brand Ambassador For Puma

Rihanna in puma sneakers.jpg
Rihanna has just been named the new creative director for Activewear brand Puma, where will oversee the company's women's line - including clothing and shoes.

The singer will be one of Puma's global brand ambassadors along with Jamaican track star Usain Bolt and Argentine soccer player Sergio Agüero. She will also star in the brand's fall 2015 ad campaign.

Rihanna poses in Puma.jpg

According to a press release, Rihanna will 'work with PUMA to design and customize classic Puma styles as well as create new styles to add to the product portfolio.'

Rihanna Puma Creep.jpg

After meeting at Puma's headquarters in Herzogenaurach, Germany, yesterday for her first design meeting, she posted pictures from the trip to Instagram of her wearing white Puma sneakers.

Rihanna x Puma logo .jpg