top of page
  • Writer's picture

Hennessy Commits to Powering World-Class Musical Experiences

Kingston, Jamaica, December 20, 2022- The world’s leading cognac, Hennessy, is committed to powering world-class musical experiences for its consumers. Over the years, the brand has been known to align with strong, high-value events and the Burna Boy Live concert was the newest addition. The momentous event was held at the National Stadium in Kingston last evening.

Hennessy artistry is an interesting blend of music, culture, arts, entertainment and the world’s finest cognac, Hennessy, which provides an exhilarating musical experience for consumers.

According to Kamal Powell, Regional Marketing Manager at Campari, distributors for Hennessy, they are pleased with the execution and the results of hard work.

“The Hennessy team has remained committed to executing the best possible experience for patrons in the VIP areas. A lot of planning went into this project and you have seen the executions throughout the region with different shows under the Hennessy Artistry series and how successful they were so we had to make sure we delivered on our promise. In our eyes, this project is a success- patrons are pleased with the unique experience and I just want to commend Burna Boy, Pop Caan, Lila Ike and the other supporting acts for sharing their talent through these stunning performances. We thoroughly enjoyed every second, ” he said.

Hennessy signed on as the official spirit partner for the event, and were responsible for outfitting the VIP and VVIP areas; and the build out of the Ultra VIP section. Patrons could also take advantage of the specially designed photo-op areas to document their experience.

One patron, Anna-Maria Graham, who was front row in the VVIP section, described the set-up as “top tier”.

“Beautiful set-up, well executed, definitely a top tier set-up just like the brand Hennessy,” she remarked.

Mirroring the spirit and tone of the brand, the VIP section had a Hennessy bar where guests could enjoy complimentary mixes and had an excellent view of the stage, the VVIP section featured golden seating arrangements, food, Hennessy cocktails, photo-op areas and a 360 camera at the entrance and a panoramic view of the stage; Ultra VIP boasted a golden deck outfitted with posh seating, premium cuisine with a Hennessy bar on hand serving appealing mixes.


Event promoter, Andrew Ellis, also lauded Hennessy’s execution at the event.

“Hennessy is our premium high-end spirit brand and certainly we are not able to execute everywhere but when we do we show up and we show out- the Burna show execution was nothing less than that. Persons were happy with the décor and layout of the Ultra VIP. The setting definitely matched the occasion in terms of the finishes and final touches. Also we had some high-end pours in both VVIP and Ultra-VIP and persons were happy about that. It was a good compliment to the show in terms of the ladies coming out and taking their own moment at the 360 booth- we’re extremely happy about their execution,” he said.

Burna Boy
Burna Boy

Patrons enjoyed performances by reggae songstress Lila Ike, dancehall artiste Popcaan and the African giant, Burna Boy who performed some of his biggest hits and had fans singing along. Reggae icon Beres Hammond, Protoje and even sing-jay Serani blessed the stage for short periods over the course of the event which ended at about 2 o'clock on Monday morning.


bottom of page