Who Should Pay for the Bridal Party Attire? Breaking Down the Modern Wedding Etiquette

When it comes to weddings, the question of who pays for what is a conversation that can get a little awkward, especially when it involves the bridal party. From attire to hair and makeup, the financial responsibilities tied to being a bridesmaid or groomsman can add up quickly. So who should foot the bill?

Traditionally, bridal party members are expected to pay for their own attire. But in today's evolving wedding culture, where personalization, inclusivity, and budget sensitivity are at the forefront, things aren't so black and white anymore.

Let’s break it down.

Attire: Bridesmaids and Groomsmen

Historically, bridesmaids and groomsmen purchase their own dresses and suits or rent tuxedos. That’s still largely the case today. However, couples who want a very specific look, a custom color, a designer label, or a style that can’t be worn again are increasingly covering the cost, or at least subsidizing it.

Modern Tip: If you're asking your bridal party to wear something expensive or very niche, it’s thoughtful (and appreciated) to chip in or pay in full. Transparency is key: lay out the budget expectations early when inviting someone to be part of the wedding.

Hair and Makeup: Glam vs. Budget

Hair and makeup is another gray area. In many weddings, especially where photos are a huge priority, the bride may request that all bridesmaids have a uniform glam look: the same soft waves and identical glowing makeup. If that’s the case, many believe it's fair for the bride to cover the cost.

On the flip side, if glam is optional or if the bridal party is given the freedom to choose their look, it’s generally accepted that each person pays their own way.

Modern Etiquette Rule: If you require your bridal party to use specific stylists or adhere to a certain beauty standard, you should pay. If it's optional or flexible, it's okay to leave it up to them; just don’t make it a surprise cost.

Accessories, Shoes, and Jewelry

These details can become pricey, especially when added up. Shoes and accessories are usually considered the responsibility of the bridal party, unless they are gifted by the couple or are very specific to the wedding theme. Many brides opt to give matching earrings or robes as thank-you gifts that also double as part of the look.

A Middle Ground: Shared Expenses

Today’s couples are getting creative and compassionate. Some offer to split costs, pay for hair and makeup, or gift the dress or suit. Others prioritize experiences over aesthetics and allow friends to wear what they feel best in, within a chosen color palette or theme.

It’s all about communication, understanding your friends’ financial situations, and remembering the core of a wedding: celebrating love, not fashion policing or draining wallets.

Final Thoughts: It’s About Respect, Not Rules

There’s no one-size-fits-all when it comes to bridal party expenses. But what’s universal is this: communication is crucial. Whether you’re the bride, groom, or someone invited to stand beside them, clarity around expectations avoids tension later on.

A considerate couple will always think about the comfort and bank account of the people they’ve chosen to share their special day. And a thoughtful bridal party will understand that weddings, like love, sometimes require a little compromise.

Bottom line? Talk about it early, be honest about budgets, and remember, looking good doesn’t have to mean going broke.