Yvette Noel-Schure, a former senior VP of Media at Columbia Records/Sony Music, established her own publicity and event-planning firm, Schure Media, LLC. (now Schure Media Group) in 2010. During a seventeen-year career as a music publicist, Noel-Schure developed press campaigns for a diverse roster of artists, including Mariah Carey, Will smith, Jessica Simpson, Prince, John Legend, Adele, Wyclef Jean, Destiny's Child and for each of that group's members: Kelly Rowland, Michelle Williams and Beyoncé, as well as media launches for Maxwell ("BLACKsummers'night") and Beyoncé's ("I AM...SASHA FIERCE").
Noel-Schure has folded her passion for others into Schure Media Group with successful social campaigns including World Humanitarian Day 2012 and 2013 with the United Nations and Chime For Change, founded by Gucci, to promote Education, Health and Justice for women and girls everywhere. She worked closely with Chime For Change on the media campaign for The Sound of Change Live, a global concert at Twickenham Stadium in London in 2013 attended by 50,000 people and seen by millions around the world.
Yvette started her business career started as a journalist. In 1985, Noel-Schure joined the staff of Black Beat Magazine where she served as editor until moving to Columbia Records as Director, Media in 1993. In 1997, she was named Senior Director, Media. Before leaving Columbia Records in 2010 to open Schure Media Group, she served as the department head for Columbia Records Media, handling press for every genre.
An immigrant from the Caribbean island of Grenada, Yvette Noel-Schure holds a Bachelor of Arts degree in journalism from the City College of New York. She is the mother of three and has been married to David Schure for over three decades.