Caribbean Territory - November 17, 2017 - Campari, the world’s most versatile aperitif, is giving Caribbean consumers the opportunity of a lifetime. Through its ‘Win a Trip to Trini Carnival 2018’ campaign, Campari will be sending two lucky winners from each of its Eastern Caribbean Territories on a Trip to Trinidad Carnival 2018. This upcoming Carnival season, the brand seeks to make its mark throughout the region as the drink of choice for the carnival season.
Known to have a winning reputation, Campari, is expected to infuse greatness, unique opportunities and exuberance into making its stamp on this festive phenomenon. The brand plans to start its journey to Trinidad, with a Campari Carnival Experience package, where ten winners will be chosen to partake in the Tribe band as part of Rogue. Two Tribe Rogue costumes, airfare, accommodation and VIP access to the brand events will all form a part of the grand prize package. Five territories, Bahamas, Belize, Barbados, St Vincent, Trinidad and Tobago and St Lucia, will participate and see 2 winners from each country converging on to Trinidad and Tobago next year.
“For all our carnival loving consumers, the process is very simple, purchase a 200ML bottle of Campari and get an experience card with an entry code. You have the option to text in the code to the number provided or download the Campari XPerience App and input it there,” explained Regional Marketing Manager, Campari Caribbean, Kamal Powell.
Consumers that have made a Campari purchase and received an Xperience scratch card should text the code provided to 876-499-0099 for a chance to enter, while consumers in Trinidad should utilize 868-380-8989. Codes may also be entered via the Campari Xperience app.
“We are really hoping that persons will embrace the new digital solution in our App, it is exciting and a move in the right direction with a more tech savvy market. Carnival is always such an amazing time and enjoying it with the biggest and best band and brand, is going to be so much better for our ten winners, we can’t wait to share the experience with them,” ended Powell.
Campari continues its promotion with its faces of Campari Carnival, fast-rising dancehall act Shenseea and international Trinidadian Soca artiste ‘the Viking’ Bunji Garlin. A string of events featuring the newly signed brand influencers will continue to form the base of the campaign and consumers are encouraged to look out for the next ‘red’ event.