The largest Caribbean-party tour festival, Beach Road Trip (BRT) Weekend, has landed a station on music streaming powerhouse Pandora Internet Radio. The BRT Weekend station, will comprise of a playlist with the hottest reggae and soca artists, many of whom have or will be performing at a past or upcoming BRT weekend or who are signed to music label and BRT sponsor, VP Records.
BRT Weekend attracts thousands of party goers in various destinations with its 4-day excursion that encompasses themed events and exciting Caribbean entertainment with all-inclusive food and drinks. Since its inception 7 years ago, thousands have flocked to BRT Weekend and it has evolved from an annual event in the Florida Keys to multiple locations within the US and islands in the Caribbean—making it the first Caribbean-party as a tour. To date, the tour has showcased entertainers such as Bunji Garlin, Popcaan, Charly Black, Ding Dong Ravers, Ultimate Rejects MX Prime, Konshens and Machel Montano. Locations include the Florida Keys, West Palm, Dominican Republic, Atlantic City, Los Angles, Palm Springs, and just added, Turk and Caicos.
With 250 million listeners, Pandora uniquely strategizes on innovative ways to target specific audiences. The partnership between Pandora and BRT Weekend anticipates to have positive outcomes in Caribbean music streaming and the event production industries.
“BRT Weekend is the first Caribbean event station for Pandora and I am excited to witness the outcome from our new relationship with BRT Weekend…” shares Diego Herrera, Head of the Reggae/Caribbean Programming & Curation for Pandora.
The remaining 2018 BRT Weekends will take place July 13-15 in Atlantic City, September 14-16 in Los Angeles and November 3-5 in the Florida Keys.
For more information please visit www.brtweekend.com and listen to the BRT Weekend station on Pandora https://www.pandora.com/genre/brt-weekend. BRT Weekend’s Playlist- http://bit.ly/BRTWeekendPandora