Kingston, Jamaica- July 18, 2023- Magnum Tonic Wine, the official drink of dancehall, is a proud sponsor of Reggae Sumfest for the festival’s 30th anniversary. The largest reggae festival on earth began its week-long roster of activities on Sunday, July 16, 2023, with a Family Funday Community Fest at the Catherine Hall Stadium. The highly anticipated festival will culminate on the weekend, with festival nights 1 & 2, where a plethora of reggae and dancehall acts will grace the stage.
The festival attracts a wide array of local and international audiences who have a deep love for Jamaican music and its culture. Reggae Sumfest has cemented its status as a significant staple in Jamaica’s entertainment industry, having provided the opportunity for new and existing artistes and stakeholders alike, to display their talents, resulting in international exposure. It is for this reason that Magnum Tonic Wine is thrilled to be on board once more.
(from left) Kamal Powell, Regional Marketing Manager- Magnum Tonic Wine, and Skatta Burrell, Music Producer at Downsound Records, took a moment to step into the lens on Friday at the Magnum Top Performa Roadshow Final in Montego Bay Jamaica.
According to Kamal Powell, Regional Marketing Manager of Magnum Tonic Wine, “We are happy to be a part of this most iconic event for another year. We’ve partnered with Reggae Sumfest for many years, so for its 30th anniversary we had to come bigger and better to elevate the Magnum Reggae Sumfest experience.”
For the past month, the Magnum team has been making its rounds, with a series of roadshows, kickstarting its Reggae Sumfest campaign. These roadshows provided a platform to integrate the Magnum Top Performa competitors into the communities, giving patrons a taste of what to expect on festival night one. The recently crowned Top Performa, Jubba, will make his debut on the Reggae Sumfest stage, promising an entertainment-filled set while gaining recognition from both local and international industry players.
“I’m really excited to be performing at this year’s Reggae Sumfest staging. It's the biggest reggae and dancehall show in the world, so me ago put in the work because me haffi mek Magnum, Romeich, Jussbuss Tv, Chimney Records and the whole Reggae Sumfest team proud. Right now I just want my fans and patrons weh a come out, know seh Jubba ago seh ‘HELLOO’ to dancehall. Man nuh plan fi fall off, we can only go up from here” expressed a very excited Jubba, Magnum Top Performa 2023 winner.
While refusing to go in-depth about the Company’s execution at Reggae Sumfest, Powell alluded to the execution of a Magnum SkyDeck at the festival’s venue, which will host the winners of the numerous giveaways that were done as part of their ‘Road to Sumfest’ campaign.
Powell went on to express that the Company’s partnership is quite fitting, “The Magnum brand has remained true to dancehall and all it entails over the years. With the decision to be a part of this year’s staging, we had to find a way to really highlight the excellent talent that exists in the space, and what better way to do that than through Top Performa? In addition to that, Thursday night’s Global Soundclash will feature the winner of the Magnum All-Star Sound Clash, so that's also another talent that will gain traction at home and abroad” stated Powell.
Reggae Sumfest’s 30th anniversary is set to take place from July 16-22, 2023 at the Catherine Hall Stadium, Montego Bay. The festival will showcase the best of Jamaican culture, music, entertainment, food and so much more. Magnum Tonic Wine, being the official drink of dancehall, invites patrons to come out and celebrate this momentous occasion with them as dancehall is once more catapulted into the spotlight. The Company urges consumers to drink responsibly and to come ‘tek charge a tings’ as we celebrate the return of Reggae Sumfest.