Andre Ellis, more popularly known as Nature, is a free-spirited individual and positive songwriter who delivers his music with great passion, who hails from St. James.
Known for such singles as “Wasting Time” and “Hold On", the 26-year-old singer has received various accolades for his music including the best singer award at the Eastern Awards in 2008 and a trophy for his singing and songwriting in a competition held in St James by Danger Zone in 2002. Since then, he has recorded with Big Ship, King Jammy’s, Truckback Records and Ricardo Gardener’s Heart of Love Music label.
CEM did a Q&A with the man whose name that signifies his love for the environment “NATURE”
How the name “Nature” did came about?
The Name Nature came about when my older brother and I were thinking of an Artiste Name that would depict what I'm about. He came up with Nature because he knows that I love to plant and climb trees etc.
How did you get started in the music industry?
I got started in the industry when Heart Of Love Productions produced and promoted my first two original singles - Hold on and Wasting Time between 2007 and 2008. This led me to perform at several major Reggae shows in Jamaica. Which then led to international appearances in Europe and Australia and Reggae Jam in 2010(Germany)
We know the music Industry is very challenging what were some of the challenges that you faced?
Some of the challenges I faced in the music industry was not enough attention because I was not from a certain place or being from a certain family background or I did not attend their "prestigious" institutions. But I will never stop growing because this world craves the positive messages that I bring.
Do you write your own songs? Where does your inspiration come from?
Yes, I write ninety five percent of my songs, co-write three percent and two percent written by other writers; my inspiration to write songs comes from the most high God, Just by reading a newspaper, watching the Television, things that I experience and most of all, being around friends, love ones who sometimes may raise an important topic that might interest I to write about it; just being around the people inspire me.
Who have been your inspirations growing up that also inspire you today?
My inspirations are Artistes Such as Garnett Silk, Beres Hammond, Tracy Chapman, Celine Dion, Kenny Rogers, Michel Jackson, James Brown and Bob Marley, just to name a few.
If you were not a recording artist what would your next career choice?
If I was not a Recording Artiste maybe I would be a farmer or some type of business man.
Do you think Reggae music has evolved over the years? How?
Reggae music has always been on a high level based on the numerous amount of genre of music that has been fused with it ever since Reggae became popular in Jamaica, but regards to spreading (yes), eg., places like Australia is now taking on to reggae music on a much larger scale than it normally did before and so many other places I could say the same about.
Do you ever find it hard to keep up with the changing times, as far as the music industry goes?
Yes, I find it somewhat challenging because there are not enough programs to highlight the power of Reggae music and how beneficial it can be to the Human Race and also the economy (locally and internationally)
What are the advantages and disadvantages of social media to you as an artiste?
The advantages of social media is that you don't necessarily have to work so hard to promote a song worldwide anymore, songs can be promoted by the clicking of a few bottoms if the person at the computer knows his or her trade, but one of the disadvantages is that almost anyone can decide that he or she is a producer or Artiste and start to promote music which is not always the best quality instead of going through a process call Audition and screening before the music is put out, and as a result when you're looking for quality it's not that easy to see, because in most cases, quality is surrounded by too much quantity.
Joss Stone was named “Reggae Artist for 2015 “by Billboard what’s your thought on that?
You are currently signed to Down Sound Records how did that came about?
This came about when I was performing at a show in Kingston and a member of the DSR Team was there and enjoyed the show (Cordell Skatta Burrell), then we had dialogue backstage .A few weeks later he introduced me to Mr. Joseph Bogdanovich (the CEO of DSR), we had a long talk, then we decided to team up, shortly after, we made it official with a contract.
You have performed on many big stages. What is that “one stage” you are dying to perform on?
I am not dying to perform on any stage, I am living to perform on all stage that am required to by the most high God; but it would be a joy to see myself ministering to large Audiences all over the world, not just one specific in my mind right now but all (Smiling)
Who would you love to collaborate with in the future?
I would love to collaborate with Artiste such at Kenny Rogers, Beres Hammond, Celine Dion, Tracy Chapman, just to name a few .
Your debut album “Life’s Journey” tell us about the title.
My Album Life's Journey consists fifteen tracks which touches on every aspect of a human life, whether you are classified as poor, middle class or wealthy; there is something for everyone who listens to Nature's album - Life's journey; some of the producers who worked on Life's Journey are Dean Frazer, Sly and Robbie, Jon FX, josh Moreland, Cordell Skatta Burrell, Patchy, Peter Harrison, Mikey Bennett; The Album can be found on iTunes, Amazon and Spotify. Fans can find links to these sites on my website: www.naturereggae.com
When should we expect your next album?
My next album can be put to the table at anytime; I am always working on an album. Always recording. But a specific time would have to be determined by my management company.
What’s next for you, what are you currently working on?
I am currently working on my craft because there is always something new to learn, myself and my company DSR are working on doing some international shows and putting out more works and doing more promotion so this world can be healed through positive music.