Budding roots reggae singer YEZA launches music video for first single 'Everything is Irie'on June 13.
Directed by Mykal Cushnie, the 'Everything is Irie' video showcases the rising star of the East who hails from Bull Bay, St. Thomas. “We juxtaposed real life with abstract images to give the audience the ‘a day in the life’ vibe with Yeza, but also kept it edgy with cool locations and colorful styling. Real images with real youths touching the road making moves and music,” explains Mykal.
YEZA, derived from the name Yezambique, which means ‘Strength and Resilience’ in Swahili, wants to liberate African minds through her music. The singer-songwriter is confident about her debut single, which was self- written and jointly produced with Calibud Music & Universal Reggae Sounds, and is a true reflection of one of her mantras. “The song is an encouragement for everyone, no matter who you are or what stage of life you are in, despite any challenge, to maintain a positive attitude”
YEZA and her Band - Rebel Up Band
A graduate of the UWI, YEZA is working in partnership with record label Universal Reggae Sounds, and is currently recording with Calibud Music, Equinoxx Music and Supa Nova, in preparation for her debut EP ‘Rebel on the Run.’ YEZA is steadily building her fan base locally and aims to make an impact on the world through her music, iconic melodies, and beautiful yet militant demeanour. “I want all the real roots reggae music lovers to come out to the video launch and hold a vibe, enjoy the live music performances from myself & special guest Artistes, and leave with an ‘Irie vibe” - YEZA.
Everyting is Ire' Video
“Everything is Irie,” recorded at the legendary Digital B Recording Studio on the classic 'Hotmilk' riddim, was released on March 31 through VPAL music and is available on all digital media and sales platforms. The video launch takes place on Tuesday June 13 at 7:30 pm at Stones Throw Bar, 1B
Mannings Hill Road.