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On the weekend of August 4-7, the non-profit Mateel Community Center will present the 32nd edition of one of the world’s iconic festival experiences, Reggae On The River. Set on the banks of the majestic Eel River and delivering the best in reggae and world music to the hills of Humboldt County, CA since 1984, the 2016 event will offer the next chapter in the ROTR legacy with global luminaries… Sizzla Kalonji & The Fire House Band, KRANIUM & Agent Sasco, Anthony B, Protoje & The Indiggnation Band, A Soul Syndicate Reunion featuring Mad Professor with Big Youth, Randy Valentine, Marty Dread & Earl Zero; Mbongwana Star, King Yellowman, Million Stylez, Fatoumata Diawara, Jesse Royal, Sister Carol, Ziggi Recado, Jah9 & The Dub Treatment, House Of Shem, Gappy Ranks, No Maddz, Democratoz, Keznamdi, Mr. Williamz, Locos Por Juana, New Kingston, Addis Pablo, Jah Sun, Lion D, DubTonic Kru, Newen Afrobeat, The I-Deals, Meleku, Bayonics, The Dubba Dubs, and 7th Generation Rise- with more TBA- including DJs, soundsystems, and guest artists, plus the acoustic sounds of Jamaica’s The Overtakers to nice things up in the campground! The event will also showcase more than 60 vending/ non-profit booths, a lively KidLandia, and the camping, community, and irie vibes that made Reggae On The River famous. 3 and 4-day tickets are available at reggaeontheriver.com- or go big with the Ambassador Pass to enjoy unprecedented perks and access for the ultimate festival experience! And while you’re at it, make plans to really do things in style with an RV. RV registration is open now and spaces are very limited, so don’t delay in making these arrangements. Visit the festival website for the full story and start planning your Reggae On The River pilgrimage today. It’s happening August 4-7 at French’s Camp, in Garberville, CA- heart of the Emerald Triangle- and your destination for a higher vibration! http://www.reggaeontheriver.com

“Following the verbal exchanges last Saturday, April 2 during the live broadcast of the Magnum Kings and Queens of Dancehall competition and reaction by members of the public, I would like to use this medium to address the matter and clarify the issues. It was being said in the media that there was a problem or "beef" between the hostess and myself. I had no such "beef" and was surprised to see and hear this being said. I realized that this "beef" was being orchestrated in the media with the intent of stirring unwanted controversy. It is very important to note that I wanted to have no part in any such contrived spectacle for cheap popularity. During my years in media and entertainment I have worked assiduously to build my career and brand based on genuine accomplishments and my God-given talents. In an effort to protect those accomplishments and to "clear the air" I addressed the contrived issues during the said live broadcast. Although I tried to deal with the issue decently, on reflection I admit that it was not the appropriate place to mention the matter. I chose it because the matter was raised during the live show the previous week by one of the competition's judges and felt that I had to address it on the same "stage". I would like to apologize sincerely to the show's organisers, the sponsors (Television Jamaica (TVJ), KFC, Magnum and Digicel), the artiste Shemdon after whose performance I raised the issue, the fans and last but by no means least, the viewing public. In closing, I would also like to thank my team and the people of Jamaica for their continued support throughout the years including the past few days... so big up oonu good clean self and help me buss a Miss Kitty blank... Lalalalala.... because a progress me say!” - Miss Kitty

APRIL 7, 2016 || In the words of the great Chinese politician and philosopher Confucius “The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence.” and that is the type of thinking that has kept Reggae firebrand Nesbeth pushing forward despite his recent perils. In the wake of the untimely passing of his beloved wife the entertainer continues to exhibit resilience in the face of adversity. Though many would expect him to take a hiatus he instead uses the situation as fuel to attain even greater exploits. His historical performance a few weeks ago at the newly sworn-in Jamaican Prime Minister’s (Andrew Holness) inauguration coupled with the aggressive campaign now surrounding his career has caught the attention of the international press landing the ‘My Dream’ singer in the annals of the coveted Billboard Magazine. In a piece written by Patricia Meschino titled “Jamaica's Violent Political Divide, Bridged By a Song for Peace” the article delves heavily into the tribalistic nature of Jamaican politics and how Nesbeth’ music helps to bring solace in the midst of the firestorm. Alluding to the influence his music has had on the recently concluded general elections in Jamaica Nesbeth says, "In previous years, when one party realizes the other is using a particular song they would stop using it because each party wants a song for themselves, but both parties went crazy over 'My Dream' unlike anything we have seen in Jamaica’s politics," the non-partisan entertainer told Billboard Magazine. [READ FULL ARTICLE] The harrowing (politically motivated) gang warfare that has wreaked havoc upon so many lives in disadvantaged communities across the Jamaican landscape -- as portrayed in Nesbeth’s most compelling songs such as ‘Guns Out’ and ‘Board House'-- renders the success of ‘My Dream’ beyond a career transforming hit: it’s a profoundly inspirational accomplishment for the country. "In the ghetto you have to be more than strong to stay away from violence because there are more guns there than people," Nesbeth shares. "Political parties believe in divide and rule, but we have to decide whether to go down the pit or hold our heads high and survive.” -He tells Billboard. Dominating the local music scene and virally impacting the international space, Nesbeth’s Entertainment Soul produced single ‘My Dream’ continues to stockpile the accolades. Winner of Song Of The Year at the 2016 instalment of the Jamaica Reggae Industry Association (JARIA) Awards the infectious number was also chosen as the theme song for the March 25th Jamaica World Cup Qualifier campaign (Jamaica v Costa Rica) while enjoying premium rotation on BBC 1Xtra A-List, Capitol Xtra (Britain), Hot 97FM (New York) and currently occupies the No.1 spot for sixconsecutive weeks in Jamaica amid topping the Barbados and St. Kitts & Nevis charts respectively. If that’s not enough the official video has amassed over 2.7 millions views collectively on Facebook and Youtube and only days ago broke the 1 Million mark on Vevo. Meanwhile, Nesbeth made his first international appearance in New Jersey last weekend since the death of his wife and the undertaking was nothing short of magnificent as despite the somewhat frigid weather conditions patrons came out in their droves to witness a scintillating set comprising of classics hits such as ‘Board House’, ‘Guns Out’ and ‘So Let It Be’ interspersed with more recent hits and capped by the monster hit ‘My Dream'. Speaking with members of the international press following the show Nesbeth said, “this is a bitter sweet moment to know that the hospital was only a few blocks away where my wife died and to see me return to the same space to do a concert weeks later took a lot out of me but nevertheless I have to be resilient and carry on the mission of uniting the world by allowing people to fullfill their dreams.” With anticipation high the singer is currently in studio adding the final touches to his follow-up single slated for release very soon.

After being named one of FADER Magazine’s top 25 artistes in the world to watch and listed among the top 10 greatest female deejays by LargeUp.com, dancehall diva Tifa was in top form on her recent sojourn to the U.S East Coast. Fresh from a pair of performances at the Garage in Bronx and Compound Entertainment Complex in Queens, New York the Queens leg of the stint headlined by her alongside Grammy Award winners Morgan Heritage saw the ‘Big Bumper’ singer pulling out all the stops as she delivered another noteworthy set to the amalgamated audience comprising predominantly of North Americans and Caribbean nationals. Unraveling the classic interspersed with samplings of her newer material, Tifa donning an all-black leather ensemble got the nod of approval very early into her set from the appreciative audience. The culmination of her 30-minutes presentation encompassing renditions of ‘If I Could Fly’ ‘Walk Away From Love’ and ‘Love Me Please’ by Yvonne Elliman paved the way for Morgan Heritage who amped the night’s proceedings another notch. Back on local soil the Digicel and Bigga brand ambassador wasted no time in enlisting the services of noted production house RD Studios to shoot a medley video for the buzz-worthy singles ‘Big Bumper’ and ‘The Champ’. The official visuals are expected to premier later this month via a major international medium. Commenting on her new singles and recent upsurge in popularity Tifa in statement to the media said, “Since the start of the year I have released six new singles, the response so far has been tremendously positive especially for ‘Big Bumper’ and ‘The Champ’ which prompted me to shoot a video because radio and the streets are already showing a lot of love therefore the next step naturally is to take it to television.” “I am very comfortable with the team from RD Studios they know how best to capture my vision and so the fans can expect another amazing video upon completion.” – a seemingly jocund Tifa added. Meanwhile, on Tuesday, April 5th while in attendance at the launch of the Food For The Poor 5K Run/Walk, Tifa was named one of its ambassadors. The second staging of the Food For the Poor 5K Run/Walk race will take place on Saturday, May 7, to raise funds for the construction of approximately 100 houses, it was announced at Tuesday's launch at the Spanish Court Hotel in New Kingston. Press Release: Prism Marketing Consultants

Jamaica, U.S.A (MPR Consulting) - Deemed one of the hardest working bands in the music industry, Morgan Heritage are not resting on their laurels even after winning the coveted 2016 Grammy award for Best Reggae Album. For the latter part of 2015 and into the new year, the sensational roots reggae quintet of siblings Peetah Morgan (vocals), Una Morgan (keyboard/vocals), Gramps Morgan (keyboard/vocals), Lukes Morgan (rhythm guitar) and Mr. Mojo Morgan (percussion/vocals) proudly spread their musical message of "Cool To Be Conscious" by successfully touring Asia, Europe, Africa, America and The Caribbean. Onward this spring to Africa, Morgan Heritage will continue to carry the reggae torch by kicking off the summer season in Florida, and the European leg July 1st, 2016. "After our stadium tour in Africa in the Spring, this Summer we embark on a tour of festivals and clubs across Europe and North America. For us touring is 2nd nature but touring behind the level of success Strictly Roots has attained, is a first for us. Needless to say, we're enjoying the journey and grateful for the continued love and support of our fans around the world." stated Mojo Morgan Making their historical musical mark in reggae, The Royal Family of Reggae's musical melting pot of influences has always been self evident both in their music, and worldwide stage presence alongside some of rock, soul, pop or afrobeat biggest acts. It is that celebration of music that once again will be highlighted on the upcoming "So Amazing US Tour" as the award winning band will be joined by Laza and Jemere Morgan, and on selected dates the torchbearers for modern British reggae music, "The Skints" and California's Beach Rock Reggae group "Wheeland Brothers" "The So Amazing Summer Tour will feature some amazing talent from Jamaica, America and even the UK. Reggae music is global and we wanted to continue to display the globalization of Reggae music by sharing our stage with young talented Reggae artist and artist influenced by Reggae artist. The Skints from the UK, Wheeland Brothers from Southern California, Laza Morgan and Jemere Morgan from Jamaica all gives us confidence that the future of the music is very bright." Morgan Heritage. Keep up with Morgan Heritage exclusive content, tour dates and more with the official fan community app, powered by TopFan. Download the app here: http://bit.ly/1DZNVS7

On Thursday March 24th, 2016, K'Coneil took the stage and wowed patrons at POWER 105FM DJ'Norie's annual "Anything Goes" where the soulful genre fluid artist performed alongside Grammy Award winner Ne-Yo and Shaggy, Grammy Award nominee Barrington Levy and Christopher Martin among others. K'Coneil delighted the ladies by performing from his hit filled catalog including his latest release "Hot Like You" on acclaimed billboard producer Seanizzle 90s Don Dada Riddim. "Performing at Anything Goes was an amazing experience, it was especially exciting because I showcased much growth in my performance skills alongside my amazing talented dancers. The crowd response was exciting and energetic, it fueled me. Being on the same stage as Ne-Yo and Shaggy, and meeting them was dope. It was a great overall experience and helped me in my growth as an artist and performer." stated the international artist. L - R: K'Coneil and Ne-Yo On Friday April 8th, 2016, K'Coneil eagerly anticipated video for "Hot Like You" will premiere on global platform Boomshots. "Representing Global Riddim Culture from Reggae, Dancehall, and Dub, to Hip-Hop, Dubstep, UK bass culture, Rockers galore and much much more, Boomshots keeps the beat of the global street and brings you Word Sound & Power." L - R: Shaggy and K'Coneil Filmed in Miami, Florida, "Hot Like You" video was produced by WduBloise and directed by Arturo Lorde/WduBloise. In a previous release to the media, K'Coneil stated of the experience, "Doing the video was a dope experience; everything fell into place and went even better than expected! The director knew exactly what we were trying to achieve and he got the best of everyone on set to ensure the best product I can't wait to share this with the world!!! " Featured on the 90s Don Dada Riddim among Grammy-award winner Beenie Man, Bounty Killer and Konshens among other notables of dancehall and reggae music, Hot Like You" is now available on all major online digital stores such as iTunes distributed by 21st Hapilos Digital.

Do we have colorism problem in America? Most definitely. As we told you a few weeks ago when we profiled her, Grace Gealey was born to a white father and black mother and grew up in the Cayman Islands before traveling to the states to attend college in Florida. While the move may have been a little bit of a culture shock for the bare-footed island girl who grew up “climbing trees and picking fruit to sell on the side of the road,” nothing was more shocking than America’s colorism issue among African-Americans. In an interview with DETAILS magazine, the biracial Empire beauty revealed colorism as the thing that surprised her the most about American women. Grace tells the mag shade wasn’t a big deal back home because it was all about culture and that everyone shared the same culture. It wasn’t until she moved to the United States, where she received “pushback” from women and their pre-conceived notions about light-skinned women, that she realized she was a light-skinned Black woman. For me personally, it’s the whole light-skinned/dark-skinned dynamic [for women of color]. I mean, there’s competition among women everywhere you go. But back home we understand that you can look like a variety of things and still be from the same culture. What I’m saying is that I’ve never felt like I was a light-skinned black woman. Never felt that way because we shared the same culture back home. But when I came to America, that’s when I started to feel that there was a lot of pushback from women. I was definitely made aware that I am light-skinned. I realized that was a thing here. It was something that people felt the need to point out. I guess maybe it’s a form of intra racism: I was discriminated against for being light-skinned and there were a lot of labels. Some people assumed that guys might like me more because of my complexion or that I had it easier in general. Which is funny because I’ve been a victim of prejudice as well: There were times when I have walked into a Rite Aid at 12 o’clock at night and had the store manager stand in the corner and stare at me while I was looking at nail polishes. It’s crazy how she got discriminated against by other Black women for being light-skinned while also getting discriminated against by the white Rite-Aid manager because she’s black. At the end of the day, no matter the shade or hue, black is black. Elsewhere in her interview, Grace talks about how being raised by a single, deaf mother made her independent and what she looks for in a man. Not that she’s looking because she’s off the market and engaged to co-star Trai Bryers. On independence while in a relationship: I was raised by a single, black, deaf woman, so I am as independent as they come. I think it took some time for me to allow room for someone else to be there for me. But in my recent years, I’ve learned that it’s okay to be vulnerable and to allow someone else not to take care of me but to love me in a way that’s not limited. I feel like I have gotten much better at that. On the type of man she likes: I’m a very spiritual person and I believe in God and all that kind of stuff. So my perfect type of guy would be spiritually grounded, extremely respectful and funny because I love to laugh. On preferred character traits: I would say to be a gentlemen. A lot of women want the bad boys and we’ve all gone through that. But I want a man who is respectful, and I don’t just mean in the beginning of the relationship. It’s a part of who he is: He always opens doors and speaks to me like I am royalty and respects me in that way, even in times of conflict or stress. There is just nothing more attractive. On the importance of a man having firm abs: A six or a seven [on a scale of how important firm abs on a man are]. I have dated people who didn’t have firm abs and I was super in love with them. I mean, firm abs are nice and we all really want them. But it’s not a make or break if you’re a dream. On women fantasizing about finding Prince Charming: Deep down somewhere we all [fantasize about finding Prince Charming]. I love being an independent woman but sometimes it can be overwhelming. So the idea that there is someone to catch you and not allow you to fall? There is something really darling about that. We all have our weak moments as women so to know that there’s someone who loves us when we’re feeling insecure and is ready to pump us up when we feel like we didn’t give the best presentation at work? It feels great to know that we’re enough in today’s society considering the way that the media has spun the woman-man dynamic—because women start to feel like we’re not enough for the men out there. Source

Hoo boy, you're gonna need a cool shower after watching Rihanna's video for "Kiss It Better." It's a black-and-white, windswept extravaganza of writhing, undressing, redressing, and did I mention wind? It's amazing and very decidedly NSFW. The video starts with a mostly naked Rihanna under a thin sheet while wind blows dice all down her body. From there, we see her grinding and crawling through what looks like the void of a wind tunnel, her hair whipping as she sings in various pieces of sheer lingerie and, at times, an oversize pinstripe suit jacket. The video has terrific use of camera angles and production design, at times making RiRi seem to float and tumble beyond gravity. But the main achievement, as always, is Rihanna herself, whose body is a goddamn wonderland. "What are you willing to do," indeed. Source

New York, NY (FOX FUSE) – Caribbean Gospel sensation Koen Duncan reveals his true self with his latest, full-length studio effort Rebel Of A Different Nature, now available worldwide from all major digital retailers(released on March 25, 2016, on Good Friday), from FOX FUSE. Born in San Fernando and now based in Couva, the Trinidad and Tobago native has been an uplifting force in music for years now, performing for 18 years and producing for 12 years. His prolific lyrics and heartfelt delivery are testament to his faith, and both are evident on this latest collection of Caribbean Gospel gems, now in the hands of the global masses. Jammed with 13 spirited songs, Rebel Of A Different Nature showcases Duncan’s versatility both as an artist and producer, displaying his genre-bending sounds, ranging from dancehall to reggae, soca and calypso. The collection also underscores his talents as a gifted songwriter, as he pens all the tracks on the album. From the one-drop reggae vibes of “Always There” to the dancehall styling of “Best For We” and “What You Sow,” soca sounds of “Over And Over” and “One Touch (Remix),” and the calypso and tropical styling of “Heaven Is Home,” this album presents a different side of Gospel music and proves Duncan’s uniqueness, or his different nature. “I believe my style is unique because of the voice God has blessed me with and the very raw approach to my songs,” he reveals. Duncan teams with New York-based music label FOX FUSE to release this collection, his fourth album overall. “I have seen FOX FUSE positively affect my community of artists, producers, musicians and music lovers and at the same time touch the world,” states Duncan. “Being able to work with them is something I've always wanted and now that it’s happening, I am extremely excited.” “We have found success with packaging and presenting Caribbean Gospel music to the global market and after hearing Koen Duncan’s music, we were also thrilled to work with him and bring his music to an international audience,” says Zack Cohen, CEO of FOX FUSE. Promising even more content for his longtime and new fans, Duncan plans to release new interviews, videos and merchandise, in support of this album, which are all currently in the works. With his new album in hand and a new Gospel soundtrack for Caribbean and Gospel music aficionados everywhere, Duncan is a very welcomed rebel of a different nature. TRACK LIST 1. Down to the Wire 2. Can't Stop Us Featuring Fyah Lynx 3. Number One 4. Hands Up Featuring Mr. S.O.N.G 5. Always There 6. Jesus Loves Me 7. Life is Short 8. Heaven is Home 9. One Touch (Remix) 10. Over and Over 11. Lift Him Higher 12. What You Sow 13. Best for We

Tele Cruz is a soca artist from Tobago with hits such as "Material Things", "Sweat", "Rude Gyal", and "Sail Away". He's been singing and writing songs for 6 years and has performed his music in T&T, the Caribbean, and Europe. He is a night life aficionado with the Cruz Cocktail night club brand and owner of the Chill Out Bar. He is an entrepreneur with a new service attraction called Tobago Pedicabs. He has a fleet of pedicabs ready to chauffer vacationers around to the beach, clubs, restaurants, and hotels. Tele is a cultural leader and creator of the multi-year winning j'ouvert band, Fog Angels which took first place again this year in Tobago. OTRC is a new celebrity TV show highlighting Caribbean and intl artists, including musicians, actors, and filmmakers. It's a red carpet affair with red carpet interviews and a red carpet party. It launches on Thursday March 31 in Tobago. Its upcoming April episode will showcase World Music artists. Tele Cruz will bring his smooth brand of charm and cool along with his cohost Nikita Legall to the OTRC show. It will distribute on local and Caribbean stations. www.facebook.com/OTRCshow

Having gained worldwide recognition for both blazing the airwaves and hosting of some of the world's biggest stage shows, multi-media personality Diva Nikki Z is breathing new life in her popular "Nikki Z's Hot 20" countdown show by bringing it to television. Nikki Z's Hot 20 will debut mid April on Jamaican TV every Thursday Nights on RETV at 9pm and can be watched worldwide on 1spot Media www.1spotmedia.com, The cutting edge countdown program will use the power of social media to engage fans of Caribbean music and culture. Hosted by the Queen of Caribbean media, the “Diva Nikki Z”, Hot 20 will build loyal viewers through constant interaction. Each week Nikki Z will countdown her top 20 music picks, leaving the last week of the month open for a random ‘pick of the week’. This ‘pick of the week’ will replace the ‘Music Countdown” and instead Nikki Z will countdown a randomly picked subject (i.e top 20 stage show moments, top 20 artists, top 20 stories of the month, year, top 20 selectors). The viewing audience will aid in selecting these charts by submitting their votes to the shows facebook page as well as via textline. In addition to having their votes heard for the "HOT" 20, viewers can get interactive by submitting a 30 sec video bigging up the show as well as requesting a video of their choice. By allowing the viewer to see themselves on television Nikki Z’s Hot 20 encourages viewers to continually watch as well as encourage their friends and family to watch to seize the moment. Nikki Z’s Hot 20 is a program driven by the viewers and will be a show where we not only let them shine but allow them a forum to expose their talent. Weekly Nikki Z will invite Viewers to join in online competitions hosted by local celebrities (athletes, musicians, artists, drummer) where they can show off their skills for a chance at a variety of prizes. Whether a dancer, singer, drummer or athlete there will eventually be a competition to suit the many upcoming young stars of the world. Nikki Z’s Hot 20 Countdown is set to bring the fun and interaction to a television or smart device near you. Speaking on bringing her popular syndicated show to television, the diva stated "Things are moving rapidly and for that I am very grateful. I feel blessed, like there is an angel watching and protecting everything I do. My only focus is to become a better me each day. With this RETV merger I am looking forward to having the ability to covers festivals and events I am booked to host worldwide. From Best Of The Best to the welcome to Jamrock Cruise, look out for the crew" She added... "I want to thank my #DivaSquad and supporters for all the support over the years. Hawt!" The charismatic Nikki, host of the fastest growing Caribbean morning show "Rise and Blaze" on Fame 95, just finished wrapping her hosting duties with Bacchanal Jamaica the staple event series that kicks off carnival and hosting Bikini Sundays in FT. Lauderdale. After launching off the summer season hosting Best of The Best in Miami, 2016 will also see the diva premiere in a prominent role in Nick Cannons' soon to be released film King of The Dancehall as well as finalize her deal with TVJ for a show project that she will executive produce. Nikki Z @DivaNikkiZ - Queen Of Morning Radio Rise & Blaze Morning Show Fame 95 RJR Communications Group www.DivaNikkiZ.com

There is no question that Dancehall is bubbling right now! At the forefront of the movement are those tunes that make the crowd go wild….the kind of tunes that the DJ must pull up several times to keep the crowd pleased. Well, “Dutty Shake” is that tune and has been that tune since the fall. Performed by rising Dancehall star Raytid and produced by DJ Blaze Worldwide for Fiyah Blaze Productions, “Dutty Shake” fits all the criteria of a hit and has spawned a tremendous dance craze. And now, the wildly popular tune got an even more eye-catching and awesome music video to showcase it, further carrying out song’s legacy. The “Dutty Shake” video makes its long awaited premiere, appearing on YouTube and popular Dancehall sites. The “Dutty Shake” video pops, while capturing the raw, alluring essence of Dancehall. The video has a feel that mainstream acts are striving for. Notably, the “Dutty Shake” video puts the “Dance” back in Dancehall, with top dancehall queens (aka DHQs) Sher, Nickeisha, Renee Six Thirty and Nikki demonstrated their intense, invigorating and synchronized interpretations of the “Dutty Shake.” With the young and energetic Raytid at the center of the action, Video Director Damanic Green makes Fort Rocky in the amazing enclave of Port Royal, Jamaica, the ultimate backdrop. “I love everything about this video…the location, the dancing, the girls, etc.,” says Raytid. “I am amazed at how well the Director shot the video and pulled it all together to properly reflect the ‘Dutty Shake’ movement.” “I genuinely appreciate the support and love that ‘Dutty Shake’ is getting internationally,” says producer DJ Blaze Worldwide. “Along with street team promotions, radio, publicity and parties, the official music video takes the record to the next level, further exposing its magnitude.” The humbled producer adds, “I have to really shout out all the dancers across the world for posting and sending out dance videos of the tune and/or sheer excitement clips of DJs dropping the tune in a dance and crowd response.” From dancehalls and radio, to online, print and social media, “Dutty Shake” continues to dominate the Dancehall. Now, the song has red-hot visual representation, which will allow it to eventually shine on TV and video outlets. Thousands of “Dutty Shake” related posts indisputably escalated the song’s online and social media presence. Because of this, the Fiyah Blaze Productions team, along with Raytid, believed that mass premiering the video online, namely on YouTube and top Dancehall sites, was an ideal launch for the video. Currently, a TV debut of the exciting music video is in the works and pending public announcement.