Veinless Records has struck gold with their latest release called Paper Route Ridddim. The label has been steadily building a reputation on the underground circuit but this new project is sure to give them the much deserved spotlight.
The riddim features a rich assortment of reggae artistes such as Nesbeth, Iapure, Naptali, Nature Ellis Daine Blaze and made its way to retailers across the world on July 6, via Zojak World Wide.
Nesbeth who was one of the first artistes to be voiced on the riddim, sung the title track Paper Route. The reggae crooner prides himself on consistently delivering a positive conscious message over the years and this one is no different. He delves into the relatable issue of “badmind” and how vicious lies are easily spread like wild fire by those especially who dislike you because of jealousy.
“I just loved the riddim and from the first time I heard it I knew right away that I wanted to voice and what I wanted to sing about; it was just a natural feeling,” said Nesbeth.
CEO Mark Veinless also expressed his content on having Nesbeth apart of the riddim, “We wanted Nesbeth from the get go. We found a friend who knew a friend who knew him and that’s how the connection was made. The other artistes were definitely sent by Jah because we have a masterpiece on our hands.”
What stands out about this compilation is its rich, reggae appeal, the outstanding arrangements and of course its timely theme of positivity and upliftment.
Veinless Records has high expectations for the Paper Route Riddim and the reception for it has been astounding so far. From the numerous phone calls and text messages of persons expressing interest in the riddim and the messages brought across by the various artistes featured we can expect a sure fire hit.
Upcoming plans include an accompanying medley music video to be released later this year.